Polo Ralph Lauren: Ralph Told Me

2017: Print, Digital, OOH

Ralph Lauren asked us to make the Polo cool again. We took Ralph Lauren's inspirational roots as a "designer of dreams" and gave the microphone to a new generation of dreamers. While this project didn't live, we believe in what Ralph Told Us.

 

Agency: 72andSunny NYC

Executive Creative Director: Guillermo Vega | Creative Director: Brandon Pierce | Creative Director: Adolfo Alcala

Creatives: Mikio Bradley, David Goss, Sarah Sharp, Rachel Ellam, Adam Van Dusen

 

XFINITY: holiday

2016: Film, Digital, Social

When grandkids complained about the lack of wifi at their Grandma's house, we solved the problem. 

 

Agency: 72andSunny NYC

Executive Creative Director: Bryan Rowles | Group Creative Director: Eric Steele | Creative Director: Erik Norin

Senior Writer: Mikio Bradley | Senior Designer: David Goss

Junior Designer: Serena Smith | Junior Writer: Adam Van Dusen

 

smirnoff: Love wins

2017: Digital, Social

To celebrate LGBTQ+ pride, we launched the #LoveWins website with accompanying social to promote the activation. To bring this to project to life in a unique way, we collaborated with illustrator and artist, Marina Esmeraldo

 
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Agency: 72andSunny NYC

Executive Creative Director: Guillermo Vega | Creative Director: Brandon Pierce | Creative Director: Adolfo Alcala

Designers: Oliver Gormssen, Amanda Brencys | Writer: Adam Van Dusen

 

cabin Collective

2015: Film, Digital

We launched the brand campaign on IndieGoGo and it raised $44,804.

 

Agency: Freelance

Art Director: Alex Lianopoulos | Writer: Adam Van Dusen